In our last post on digital ad fraud we talked about the overall percentages of fraudulent ad traffic and briefly broke it down by country. We found that globally 12% of ad traffic was fraudulent. But there's normally a big difference in the amount of fraudulent traffic between desktop and mobile devices and different regions of the world also have different levels. So in this post we're digging deeper into the data and breaking it down by global region and device type.
Not all ad traffic is created equal. Fraudulent traffic can skew campaigns, poison analytics, and waste advertising dollars on non-human ad views. Ad fraud numbers are an important metric to keep an eye on in the digital ad industry and can vary depending on device types and locations where ads are served.