Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.
The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.
This interview between MarTech's Sudipto Ghosh and Fraudlogix CEO, Hagai Shechter was originally published on September 11, 2017 as part of Marketing Technology Insights' Interview Series.
On Marketing Technology
MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company?
New study by Fraudlogix shows fraudulent impressions are concentrated in relatively few areas of RTB programmatic market
HALLANDALE BEACH, Fla. (May 25, 2017) – A new study by Fraudlogix shows that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).
Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability
HALLANDALE BEACH, Fla. (May 15, 2017) – VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability. The partnership forms part of VertaMedia’s ongoing commitment to filter out low-quality and fake impressions from its platform, ensuring the highest-quality video ad traffic for its buyers.
New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking
HALLANDALE BEACH, Fla. (April 3, 2017) – Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.
Partnership helps monetization platform protect publishers and demand partners from fake traffic
HALLANDALE BEACH, Fla. (March 21, 2017) – AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.