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Fraudlogix Blog

Fraudlogix Launches Expanded Data Feeds for Pre-Bid Quality Checks

Posted by Fraudlogix on Feb 28, 2018 3:51:51 PM

Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.

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Topics: Fraudlogix, Data Feeds

YouAppi Targeting Mobile Ad Fraud, Protecting Marketers With its Own Fraud Protection Suite

Posted by Fraudlogix on Sep 21, 2017 9:00:00 AM

The advertising industry has been waging a war against ad fraud for years now, however, desktop and display traditionally absorb most of the market’s attention and not as much consideration has been given to mobile ad fraud, but this is changing. Ad fraud follows the money trail, and with marketing budgets increasingly going to mobile and in-app advertising, fraudsters have followed. This is a look at how one mobile platform is tackling the problem head-on.

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Topics: Mobile Ad Fraud, In-App Fraud, Install Fraud, Fraudlogix

Digital Marketing, Transparency and Ad Fraud: A MarTech Interview with Fraudlogix CEO Hagai Shechter

Posted by Fraudlogix on Sep 12, 2017 9:00:00 AM

This interview between MarTech's Sudipto Ghosh and Fraudlogix CEO, Hagai Shechter was originally published on September 11, 2017 as part of Marketing Technology Insights' Interview Series.

On Marketing Technology

MTS: Tell us about your role and how you got here? What inspired you to be part of an online advertising fraud detection company?

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Topics: MarTech, Ad Fraud, Fraudlogix

Press Release: Study Shows 3 Percent of Sources Cause 68 Percent of Ad Fraud Problem

Posted by Fraudlogix on May 25, 2017 1:48:46 PM

New study by Fraudlogix shows fraudulent impressions are concentrated in relatively few areas of RTB programmatic market

HALLANDALE BEACH, Fla. (May 25, 2017) –  A new study by Fraudlogix shows that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market. The ad fraud detection company, which specializes in monitoring ad traffic for companies on the sell-side of the RTB digital ecosystem, analyzed 1.3 billion impressions from over 59,000 sources over a 30-day period and found that 68.2 percent of fake impressions came from just 3.2 percent of sources (i.e., publishers).

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Topics: Ad Fraud, Fake traffic, Fraudlogix, programmatic, RTB

Quality is Key: VertaMedia Partners With Fraudlogix to Monitor All Programmatic Impressions

Posted by Fraudlogix on May 15, 2017 11:12:36 AM

Partnership provides video monetization platform with enhanced monitoring for ad fraud, brand safety, domain masking and viewability

HALLANDALE BEACH, Fla. (May 15, 2017) VertaMedia, the leading video monetization platform, has partnered with ad fraud-detection and verification company Fraudlogix, which specializes in developing supply-side solutions, to monitor its impressions for ad fraud, brand safety, domain masking and viewability. The partnership forms part of VertaMedia’s ongoing commitment to filter out low-quality and fake impressions from its platform, ensuring the highest-quality video ad traffic for its buyers. 

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Topics: Ad Fraud, Fraudlogix, Brand Safety, Viewability, ad fraud detection, Impression Fraud, Ad Verification, Video Monetization

Smart AdServer Partners with Fraudlogix to Fight Ad Fraud

Posted by Fraudlogix on Apr 3, 2017 3:32:41 PM

New partnership allows full-stack ad tech platform to better monitor for fake traffic, viewability, brand safety and domain masking

HALLANDALE BEACH, Fla. (April 3, 2017) Smart AdServer, a Paris-based full-stack ad technology platform, has partnered with ad verification company Fraudlogix to fight fake traffic – including traffic generated from bots and hijacked devices – and monitor for viewability, brand safety and domain (URL) masking in its Marketplace. The move is part of the company’s continued effort to fight ad fraud on behalf of its clients and will help to maintain and improve its inventory quality.  

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Topics: Ad Fraud, Fake traffic, Fraudlogix, Brand Safety, Viewability, ad fraud detection, Ad Network, Impression Fraud, Ad Verification

AdsNative Partners With Fraudlogix to Fight Online Ad Fraud

Posted by Fraudlogix on Mar 21, 2017 10:00:00 AM

Partnership helps monetization platform protect publishers and demand partners from fake traffic

HALLANDALE BEACH, Fla. (March 21, 2017) AdsNative, a white label monetization platform that specializes in helping publishers to monetize their sites with visually integrated ads, has partnered with ad-fraud detection company, Fraudlogix to fight fake traffic. AdsNative is using Fraudlogix's IP Block List solution to filter out online ad traffic generated through fraudulent means, such as bots, malware-infected devices, data centers and click farms.

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Topics: IP Block List, Ad Fraud, Fake traffic, Blacklists, Data Feeds, Fraudlogix