Articles and Research

RTB Corner for April 12, 2018 - The latest news and views for the Supply-Side and DSP Community.

More than 80% of digital display ads will be bought programmatically in 2018

Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year. That means 82.5% of all US digital display ads will be bought via automated channels in 2018. (eMarketer)

RTB Corner for March 1, 2018 - The latest news and views for the Supply-Side and DSP Community.

Fraudlogix launches data feeds to help avoid low quality domains and ad blockers

Fraudlogix has released two new data feed products, in addition to its current IP Block List: Domain Reputation Check and Ad Blocker intelligence. They can be used in a pre-bid environment to identify poor-quality domains and traffic coming from ad-blocking IPs. (Fraudlogix)

Fraudlogix is launching two new data feeds: Domain Reputation Check and Ad Blocker Intelligence. Users of the Domain Reputation Check can pre-check domains, and the Ad Blocker Intelligence will help users block the ad blockers pre-bid. Our IP Block List has been consistently effective for immediately improving the quality of inventory and campaigns. So we've decided to take this approach to quality a few steps forward by offering the two additional data-based feeds.

RTB Corner for February 15, 2018 - The latest news and views for the Supply-Side and DSP Community.

Google's Chrome begins to block undesirable ads, critics wary

Google today began using its Chrome browser to  block ads that it deems annoying or otherwise detrimental to users. However, some in the industry are skeptical of its motivations.  (The Washington Post)

Calls to secure the digital advertising supply chain have contributed in part to a growing trend of advertising technology companies making big moves to fight ad fraud and provide more transparency. The trend will continue in 2019, further shifting the onus of catching ad fraud and securing campaigns away from advertisers. From the supply- to the demand-side of the chain, here’s a full-stack look at how the industry is fighting ad fraud and working to provide advertisers with a better programmatic experience.

RTB Corner for February 1, 2018 - The latest news and views for the Supply-Side and DSP Community.

When good publishers go bad: How 'premium' publishers get caught up in ad fraud and how it can be prevented

Every corner of the programmatic ecosystem can be affected by ad fraud. Even premium publishers get pulled into the ecosystem's fraudulent underbelly, and some don't know where the problem is originating or how to prevent it. Here are some talking points to help facilitate conversations about quality with publisher partners. (Fraudlogix)Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)

Every corner of the programmatic ecosystem can be affected by ad fraud – even premium publishers and quality ad tech vendors can get inadvertently pulled into programmatic’s fraudulent underbelly. Some publishers are unaware of a problem until they’re blocked from a platform. On the flip side, an ad tech platform on the supply side might approach a normally quality publisher with evidence of ad fraud and the publisher legitimately doesn’t know where the problem is originating or how to fix it. So how does this happen, and what can publishers do to prevent ending up on someone’s blacklist?

RTB Corner for January 18, 2018 - The latest news and views for the Supply-Side and DSP Community.

Four Google Chrome extensions found to contain ad fraud malware

Four Google Chrome extensions, downloaded 500,000 times, have been found to contain malware being used for a click-fraud scheme. Security researchers at ICEBRG found the infected extensions after detecting an unusual spike in outbound traffic from a customer's work station. (The Inquirer)

RTB Corner for January 4, 2018 - The latest news and views for the Supply-Side and DSP Community.

Fetch calls Uber's bluff, files counter claim

Advertising company Fetch says it wants a federal court to hear its challenge to Uber's claims of 'click fraud' in mobile ads. The American arm of the UK-based ad firm filed a complaint on Tuesday seeking to have a federal court hear its challenge to the suit Uber filed in September of 2017 over the handling of fraudulent ad clicks. Uber dropped the case after it was assigned to U.S. District Judge Yvonne Gonzalez Rogers. (The Register)

With 2018 on the horizon, we thought we would  look at what the new year might bring in terms of inventory quality within the programmatic industry. Here are some items we think will help shape the industry in 2018: