Articles and Research

The latest news and views for the Supply-Side and DSP Community.

The growing business of fake YouTube views

The New York Times reports on the growing trend of YouTube plays being bought for pennies and delivered in bulk to inflate a video's popularity, opening up the social media giant to manipulation. (The New York Times)

The latest news and views for the Supply-Side and DSP Community.

10,000 hacked WordPress sites used to launch massive malvertising campaign

Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous "malvertising" and banking trojan campaign. The operation delivered malicious advertisements through ad networks to millions worldwide, spreading assorted malware including crypto-miners, ransomware and banking Trojans. (The Register)

The latest news and views for the Supply-Side and DSP Community.

Ad tech investing gaining momentum

A handful of recent ad tech deals among some of the industry’s largest players anecdotally indicate that investor confidence is rising. (eMarketer)

RTB Corner for July 5, 2018 - The latest news and views for the Supply-Side and DSP Community.

IPG to acquire Acxiom Division for $2.3 billion

Interpublic Group has agreed to acquire Acxiom Corp's Marketing Solutions (AMS) business unit, which collects and distributes information drawn from consumer data, in a cash transaction valued at $2.3 billion. (AdWeek)

RTB Corner for June 21, 2018 - The latest news and views for the Supply-Side and DSP Community.

AT&T reportedly in talks to acquire AppNexus

AT&T, who just won approval to buy Time Warner, is in talks to acquire AppNexus for about $1.6 billion (according to the Wall Street Journal). The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. (Cheddar) 

RTB Corner for June 7, 2018 - The latest news and views for the Supply-Side and DSP Community.

Defy Media latest network to allegedly stop paying its publishers

Defy Media, a creator of video content for young adults, has allegedly been denying payment to small, third-party publishers for ads posted on their sites. Several publishers recently posted to a Reddit thread with claims that range from a few thousand dollars to tens of thousands.  (The Drum)

RTB Corner for May 24, 2018 - The latest news and views for the Supply-Side and DSP Community.

Accenture launches programmatic buying division

Accenture Interactive launched its Programmatic Services practice on Wednesday this week. While the consultancy division had been working with clients for some time to help them move their programmatic digital ad-buying more in-house, the new division will also incorporate the planning, buying, and management of programmatic ad campaigns. (The Wall Street Journal)

RTB Corner for May 10, 2018 - The latest news and views for the Supply-Side and DSP Community.

Videology prepares for bankruptcy, Amobee lead bidder

Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter. Amobee will become the “stalking horse,” or lead bidder, setting a floor price to encourage other potential bidders to submit higher offers. Videology intends to file for chapter 11 as soon as Thursday, the people said. (The Wall Street Journal)

RTB Corner for April 26, 2018 - The latest news and views for the Supply-Side and DSP Community.

IAB UK show huge mobile growth as direct programmatic hits tipping point

The IAB and PwC Digital Adspend report for 2017 is in -- and it's good news for the smartphone, which saw 45% of all digital advertising spending and dramatic increases in mobile video. However, the report also showed that of programmatic trades, nearly 2 in 3 were handled through private marketplaces rather than open exchanges. (MediaPost) More on the report here.

New partnership will benefit advertisers by strengthening pre-bid defenses against invalid traffic

PubNative and Fraudlogix are partnering to fight the growing mobile ad fraud problem. As advertisers continually send more ad dollars into the mobile space, fraudsters have followed. PubNative is a mobile monetization platform that enables app publishers to execute and enhance their revenue strategy through native ad formats. The company has a programmatic exchange and provides tools for managing global mobile native demand.