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Digital Marketing Newsletter

Nov. 16, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 16, 2020 5:00:00 PM
 

The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising

The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought on by the novel coronavirus pandemic. (Adweek)

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Inside Facebook's push to get advertisers to plug directly into its ad servers

The social network is promoting adoption of its API, which lets brands bypass the browser for cookie-free conversions. (AdAge)
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Zoom Security Failures Alleged in FTC Settlement

The allegations of security problems include eye-popping security lapses like storing private recordings on unencrypted cloud storage and not having simple brute force login mitigation strategies. (SEJ)

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Amazon Faces New EU Antitrust Charges

The European Union charged the online retailer with violating competition law. Allegations focus on how the online retailer uses vendor data to promote its own products. (WSJ)

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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Consumers may be working from home, but they’re shopping in stores. Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. (Adweek)

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40% of marketers now use shoppable video ads, underpinning 'storeless' economy

Store closings in the United States will nearly triple to 25,000 this year from 9,300 last year, challenging brands to reach consumers directly through digital channels. (Marketing Dive)

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Biden Victory Breathes New Life Into Battle To Restore Net Neutrality

Net neutrality proponents are gearing up to press the Biden administration to restore FCC carrier rules that police broadband providers' traffic management practices. (MediaPost)

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Topics: Performance & Programmatic

Nov. 2, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 2, 2020 5:00:00 PM

Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. (Adweek)

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Topics: Performance & Programmatic

Oct. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Oct 15, 2020 5:00:00 PM

Google Ads Rolls Out Attribution Features to YouTube

Formerly known as search attribution, data-driven attribution helps marketers better understand how online audiences interact with different types of ads. The primary goal of DDA tools is to lead to better understanding of how each ad exposure brings a user closer to purchase. (Adweek)

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Topics: Performance & Programmatic

Sep. 30, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 30, 2020 5:00:00 PM

Apple's iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war. Apple's dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week's release still had a sting in the tail that demonstrates the tensions in the sector. (Adweek)

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Topics: Performance & Programmatic

Sep. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 15, 2020 12:16:42 PM

Oracle Wins Bid for TikTok in U.S., Beating Microsoft

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ)

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Topics: Performance & Programmatic

August 2020: Performance & Programmatic Insights

Posted by Fraudlogix on Aug 28, 2020 4:48:00 PM

Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing

Partnerize has acquired Pepperjam to strengthen its hold on the affiliate marketing space as brands look to prove performance for their dollars. (MediaPost) - Affiliate

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Topics: Performance & Programmatic

Programmatic Corner: June 25, 2020

Posted by Fraudlogix on Jun 25, 2020 5:08:45 PM

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

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Topics: Programmatic RTB

RTB Corner: March 5, 2020

Posted by Fraudlogix on Mar 5, 2020 2:00:00 PM

Ad business likely to suffer as firms brace for spread of Coronavirus

Publicis unit, a large advertising buyer, plans to cut global spending forecast and New York Times warns of a slump. As recently as December, Zenith, a Publicis Groupe SA ad-buying firm, had expected global ad spending to rise 4.3% to $666 billion this year. But on Monday, Jonathan Barnard, Zenith’s head of forecasting, said that number would be revised lower in the coming weeks because of the virus. (The Wall Street Journal)
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Topics: RTB Corner Newsletter

RTB Corner: February 20, 2020

Posted by Fraudlogix on Feb 20, 2020 3:22:46 PM

New email extortion scheme threatens to get websites kicked off Google AdSense unless they pay up

A new email scam threatens website owners with a flood of bot traffic to get their Google AdSense accounts suspended, Krebs on Security reports. By directing a large amount of bot traffic to a company’s banner ads, the scammers could trigger Google’s automated anti-fraud protection. (The Verge)
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Topics: RTB Corner Newsletter

RTB Corner: Nov. 12, 2019

Posted by Fraudlogix on Nov 12, 2019 11:45:00 AM


The ad tech trends rounding out 2019

With all the progress of advanced digital advertising, it’s easy to lose sight of big-picture trends and insights. From enterprise consolidations that impact ad operations to recent advances in supply chain transparency, the advertising solutions of our modern digital age are vast and ever changing. But how are these changes affecting the digital ecosystem? And what can advertisers expect in ad tech for the year to come? Here are the top ad tech trends rounding out 2019. (Marketing Land)

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Topics: RTB Corner Newsletter