The move to planning and buying television nationally on an impressions basis rather than on ratings has been relatively smooth and steady over the last two years. (Digiday)
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Performance & Programmatic
UK Could Scrap Cookie Pop-ups and Some GDPR Restrictions
The British government is considering an alternative to the GDPR in the wake of the country’s split from the EU. (AdExchanger)
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Facebook Advertisers Struggle to Track Sales After Apple Privacy Changes
Social network informs marketers that it will use new models to calculate some ad results. (AdAge)
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With iOS 15, Apple Will Get Permission Before Serving its Own Targeted Ads
This is the first time Apple has asked users to opt in to personalized ads in its own apps. (AdExchanger)
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Nielsen’s Grip Over TV Ratings Loosens Amid Streaming Boom
Company faces a double whammy: challenges in its legacy products and customers looking for alternative ways to measure streaming viewership. (WSJ)
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Southeast Asia: A Region Ready for an E-Commerce Boom
Asia overall is now the largest B2C e-commerce market globally, ahead of the US and Europe. (PerformanceIN/Partnerize/Lodestar)
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A Prescription for Vigilance Against CTV Ad Fraud
Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top and connected TV space. (AdExchanger/Smart)
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The Increasingly Blurred Lines Between Influencer and Performance Marketing
There are some delicate steps to take in making the move to a performance based influencer programme. (PerformanceIN/Partnerize)
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Reddit Adds Conversation Placement Option for Advertisers
Conversation Placement advertisements can now appear between the original post and first comment in a thread. (Adweek)
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Will the Stock Market Mint Ad Tech Millionaires?
With billions of dollars of value being created when these ad tech companies go public, is it minting a crop of ad tech millionaires? (AdExchanger)
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How to Prepare Your SME to Use Data-Driven Marketing
While much will change in the next two years, small businesses need to use this time wisely to prepare for the new advertising environment. (PerformanceIN)
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Why Spectrum Brands is Bringing its Amazon Advertising Approach to the Web
There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. (AdExchanger)
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Performance & Programmatic
The Big Story: TV Drama And Business Data
What the loss of one MRC accreditation means for Nielsen, and the ways TV ad sellers are already testing to guarantee certain audience reach benchmarks without the Nielsen standard. (AdExchanger)
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Despite Google’s New Timeline, the Transition to Consent Mode Remains a Top Priority for Marketers
Beyond simply offsetting diminishing third-party data, there are a host of compelling reasons why marketers should consider the consent route. (PerformanceIN)
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Google’s new publisher group shows a willingness to collaborate, say members including AccuWeather and Advance Local
It's indicative of a shift in how the company engages publishers as it develops tech that will affect businesses throughout the digital media and ad ecosystem. (Digiday)
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Watch for the rise of mobile OTT, short-form videos in programmatic: OpenX’s Andrew Tu
Programmatic advertising player OpenX, and ExchangeWire, have released a new research report named ‘The State of Programmatic in JAPAC – 2021’. (Campaign India)
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Why Affiliate Management Is A Skill You’ll Need To Keep Learning
Affiliate Insider founder discusses how affiliate managers must be willing to throw out the rule book and try new things to keep their programs growing. (Forbes)
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Data Says No: In Defense Of The Right Brain
Data and data-driven marketing are now essential parts of a brand’s success, but data alone is not enough. (AdExchanger)
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What Amazon Commission Cuts Mean for Publishers With Affiliate Programmes
Consumer values are changing, and more people want to purchase directly from brands instead of from impersonal third-party marketplaces like Amazon and Walmart. (PerformanceIN)
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China Set to Pass One of the World’s Strictest Data-Privacy Laws
Beijing is expected to maintain broad access to data under the new Personal Information Protection Law. (WSJ)
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Brand marketing vs performance marketing - the age old debate
Choosing between brand and performance marketing at a time when businesses are increasingly bottom-line conscious, and want greater value for every penny spent. (BrandEquity)
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Performance & Programmatic
Can Apple iOS 14.5 Be a Good Thing for the Performance Marketing Industry?
Senior Performance Marketing Manager at Modo25 says the answer is potentially. First party data is going to become even more relevant. (PerformanceIN)
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TikTok Heightens Commerce Credentials With Publicis Groupe Partnership
The partnership aims to help brands extend their ecommerce strategies through the video platform as it grows its shopping culture and commerce community. (Adweek)
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Programmatic Guaranteed's Shot To Solve For The Loss Of Identifiers
Head of programmatic at IBM Watson Advertising discusses the need for long term solutions to connect data from publishers to data from marketers. (AdExchanger)
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How Publishers Are Pushing Forward After Third-Party Cookie Deprecations
New technology can replace third-party cookies after Google announced a shift from alternative identifiers once third-party cookies are phased out. (Adweek)
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Cable, Internet Companies Stand to Gain From Broadband Funding in Infrastructure Bill
The $1 trillion infrastructure bill includes $65 billion to improve internet access for poor and isolated communities. (WSJ)
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The China Model: What the Country’s Tech Crackdown Is Really About
After spending years emulating Silicon Valley, the world’s second-biggest economy is now officially charting its own course. (Bloomberg)
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Google accused in suit of fixing ad rates with a Facebook deal
A suit filed by two companies alleges Google cut off innovation and competition through a pact with Facebook. (AdAge)
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Latest EU Privacy Lawsuit Threatens the Digital Ad Industry as We Know It
A recent lawsuit filed in Germany by the Irish Council for Civil Liberties (ICCL) has ensnared the IAB, the New York-based standards body for the digital advertising industry. (Adweek)
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Performance & Programmatic
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Scoop: AT&T scrambles to sell ad tech unit Xandr as losses mount Sources say it's losing tens of millions a year and has been grossly mismanaged by AT&T. Talks are ongoing and could fall through. (Axios)
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Facebook Users Said No to Tracking. Now Advertisers are Panicking
People give iOS apps permission to track their behavior just 25% of the time. (Bloomberg)
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Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau
Digitas SVP Liane Nadeau discusses the concern that advertisers will lose their sense of urgency in testing privacy-safe targeting methods. (AdExchanger)
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The Future of Programmatic AdTech
Choozle's CTO says publishers need to adopt more robust technologies that offer unified and cohesive tools in order to avoid outsourcing and multiple agency and technology fees. (MarTech Series)
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Consumers want control, not ad blocking, in online advertising
Audiences require value in exchange for seeing ads, new survey from Magna and Brave finds. (AdAge)
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The Radical Need for Programmatic Redesign
MediaMath and Forrester study shows 94% of marketers face executive scrutiny on the performance of their ad spend. (The Drum)
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‘The backplane for advertising’: Amazon plots big step up for APS
Amazon is looking to hire executives who can stand up a third-party technology marketplace for media and ad tech vendors that offer services to publishers. (DigiDay)
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Facebook, Twitter, Google Threaten to Quit Hong Kong Over Proposed Data Laws
Industry group representing companies says proposed anti-doxing rules could put staff based locally at risk of criminal charges. (WSJ)
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Performance & Programmatic
Google delays Chrome's cookie-blocking privacy plan by nearly 2 years
Google has delayed a major privacy change to its Chrome browser until late 2023 as it determines how to protect users while providing web publishers a way to make money. (CNET)
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Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi report finds in-app video ads showing significantly higher click through rate as compared to other formats. (Business Insider India)
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Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble
Now that third-party cookies will be taken out of the equation, marketers will need to start taking consumers’ demand for authenticity more seriously. (Adweek)
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Google’s adtech business set to face formal EU probe by year-end
An EU probe would focus on Google's position vis-a-vis advertisers, publishers, intermediaries and rivals, indicating deeper scrutiny than the French antitrust agency's case concluded last week. (Reuters)
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Here's What Google’s Cookie Deprecation Delay Means for Publishers and Marketers
Details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. (Adweek)
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Billboard And Outdoor Advertising Market Trends Include Automated Programmatic Media
As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. (EIN Presswire)
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Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical
Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. (Adweek)
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Why Amazon Fire TV Cleared Out Third-Party DSPs – And What That Means For Programmatic
Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. (AdExchanger) |
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Performance & Programmatic
WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting
Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address. (AdExchanger)
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FBI Director Compares Ransomware Challenge to 9/11
Each of the 100 different malicious software variants are responsible for multiple ransomware attacks in the U.S., Mr. Wray said. (WSJ)
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What The C-Suite Should Know About Programmatic Media
Active International's expert in global media negotiation discusses how to ensure your investments have as much impact as possible with the least amount of risk. (Forbes)
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Amid post-cookie confusion, Amazon plans to launch an identifier of its own
Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more business for its own DSP and publisher services. (Digiday)
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Google’s opaque practices to restrict fingerprinting create confusion among its ad tech partners
Ad tech execs working with the company say they need their own Rosetta Stone to decode exactly what types of tech might be caught by Google’s fingerprinting detection sensors. (Digiday)
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TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’
A TikTok spokesperson could not offer more details on the company’s plans for biometric data collection or how it may tie in to either current or future products. (TechCrunch)
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The Trade Desk Hands UID 2.0 Code to PRAM
Code for UID 2.0, an identifier that relies on login details like email addresses and phone numbers, will be open-sourced and live in a publicly available GitHub page overseen by the Tech Lab. (Adweek)
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Location-based ads can rebound despite Apple's privacy changes
As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. (Marketing Dive)
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Performance & Programmatic
DuckDuckGo, Firefox & GitHub say ‘no Flocing way’ to Google’s privacy updates
Browsers, developers, publishers, and tech players from across the board have vowed to block Google’s Floc API. Here’s what it means for marketers who are searching for answers. (The Drum)
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BrightLine Sees Programmatic Demand For Interactive CTV Ads Surge 4x In 2021
Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering. (PRNewswire)
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The Future of Performance Marketing and Performance Marketers
GainShare says the ability to see ROI and understand return in how you optimize is, yet again, challenged by the data conundrum. (MarTech Series)
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Why a Full-Funnel Approach is the Key to Performance Marketing
Perform[cb] says this approach is all about tailoring a brand’s messaging and promotions to fit each specific stage of the buyer’s journey. (PI Network) |
The Programmatic Revolution in Southeast Asia
Second-largest programmatic region, representing $13 billion USD or 30 percent of global spend according to MAGNA’s 2020 programmatic intelligence report. (Branding in Asia)
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6 Types Of Post-Cookie Data That Will Still Be Available After 2022
Identity graphs and consented third-party data, household-level data, second-party data, contextual data, cohorts and, of course, first-party data, including login data. (AdExchanger)
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Why Networks Don't Prioritize Programmatic as They Move Into Streaming
The growth of streaming, accelerated by the pandemic, is pushing marketers to move some of their TV budgets out of linear and into connected TV. (Adweek)
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Google Defeats Advertisers' Antitrust Claims -- For Now
Siding with Google, a federal judge has dismissed antitrust claims brought by advertisers that alleged the company unlawfully monopolized “programmatic display advertising services.” (MediaPost)
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Performance & Programmatic
Apple Has Finally Implemented Its Privacy Overhaul, Here’s What You Need to Know
Advertisers will need to reassess if their spend on iOS devices delivers a return on investment. Below is how each tier of the industry will have to adjust to iOS 14.5. (Adweek)
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Performance: Under the Spotlight More Than Ever
Stop putting performance in a corner. The learnings, insights and data gleaned from performance is a fuel for your business. (PerformanceIN)
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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe
Authored by industry leaders from across Europe, it provides a European-level overview of the CTV programmatic supply chain. (ExchangeWire)
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Adweek Special Report: The Death of Cookies
A guide to help readers in four major industries—ad tech, publishing, media buying and brand marketing—navigate privacy changes. (Adweek) |
How programmatic audio is unlocking ‘screen-free’ campaigns
Audio programmatic advertising presents a prime opportunity for building screen-free campaigns that can be integrated into an existing digital strategy. (Digiday)
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What’s Next For Performance Marketing
Brand marketing encourages customers to raise their hands. Performance marketing makes it as easy as possible for a customer to get your product into their hand after they raise it. (Forbes)
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The Ad Platform: What's coming up for programmatic in the next 10 years
How will AI continue to evolve in the space, how will addressability and measurability change post-cookie, and what will the maturation of ecommerce mean for digital advertising? (eMarketer)
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Apple’s ATT power play: the hard truths of throttled competition and concentrated leverage
The company has spent years criticizing other online platforms for monopolizing people’s data in the pursuit of media dollars. And yet, that very same criticism is now being levied at it. (Digiday)
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Performance & Programmatic
Google Has Started Trialling FLoC – Its Alternative to Cookies
The technology is predicted to allow advertisers the ability to show relevant ads whilst keeping in line with privacy regulations. (PerformanceIN)
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Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World
The contact-free way to access information with a simple scan of a phone camera, QR tech can be an important measurement tool for physical activations. (Adweek)
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Google’s Ad Changes Prompt Big Brands to Revamp Data Strategies
Bacardi, Clorox and Cadillac are among the marketers preparing for new Google restrictions that will include the blocking of third-party cookies. (WSJ)
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Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable
Fox struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory, which can now be purchased through The Trade Desk. (AdExchanger) |
Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue
Magna increases full-year forecast to $240 billion, a $10 billion lift from an earlier projection. Most categories will increase advertising spend after heavy ad budget cuts last year. (Adweek)
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Why ‘Programmatic’ is Changing Hiring
It’s been quite a year for talent acquisition. Most companies are going through change, reconsidering their processes and rethinking technology. (HRE)
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Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In.
Is the future of CTV biddable? Most seem to agree that it will be, although to what extent seems to be up for debate. (AdExchanger)
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Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February
Driven by a 212% jump in programmatic audience buying and a 159% increase in connected TV, according to data from the Innovid iQ dashboard. (MediaPost)
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Performance & Programmatic
