<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=151457&amp;fmt=gif">

Fraudlogix Blog

RTB Corner: Aug 29, 2019

Posted by Fraudlogix on Aug 30, 2019 10:30:00 AM

Q2 2019 Ad Fraud Report - 12% of ad traffic is fraudulent

Fraudlogix released its Q2 2019 Ad Fraud Report, finding that about 12 percent of programmatic ad traffic was fraudulent during the second quarter of this year. A series of insights can be found on the Fraudlogix Blog. (Fraudlogix)

Read More

Topics: RTB Corner Newsletter

Q2 2019: Latin America region leads the world in ad fraud with 13.5% of traffic fraudulent

Posted by Fraudlogix on Aug 29, 2019 10:00:00 AM

The Latin American region had the highest percentage of fraudulent traffic globally in Q2 2019 with 13.5% of its ad traffic determined to be invalid. Globally, the fraud percent was 12%.

Read More

Topics: Research

Q2 2019: Google Chrome dominates, riskiest ad traffic comes from Microsoft IE

Posted by Fraudlogix on Aug 28, 2019 10:59:00 AM

Microsoft's Internet Explorer continues with the dubious distinction of having the riskiest traffic for advertisers in Q2 2019 with 26% of it fraudulent. Meanwhile, Google's Chrome continues to dominate the market with 65% of all ad traffic originating from the browser, and 14% of that traffic was fake.

Read More

Topics: Research

Vidstart partners with Fraudlogix for ad fraud prevention, risk reduction

Posted by Fraudlogix on Aug 27, 2019 4:48:21 PM

Vidstart, a monetization platform, has entered into a partnership with Fraudlogix in order to implement further anti-fraud measures that will ensure high-quality traffic and prevent ad fraud schemes.

Read More

Topics: Partnerships

Q2 2019: 15% of Android, 5% of iPhone ad traffic fraudulent

Posted by Fraudlogix on Aug 27, 2019 11:00:00 AM

The latest data collected during Q2 2019 reveals that Google's Android OS was the most popular family of operating systems, however, almost 15 percent of ad traffic coming from those devices was fraudulent. Apple's iPhones fared better with only about 5 percent of ad traffic found to be fraudulent. Ad traffic from desktop devices running  Microsoft's Windows OS was 14 percent fraudulent while only about 6 percent of traffic coming from Apple's Mac OS was fake.

Read More

Topics: Research

Q2 2019: Ad fraud at 12%, majority of traffic from mobile devices

Posted by Fraudlogix on Aug 26, 2019 11:00:00 AM

Globally, across all devices and regions, the percent of fraudulent ad traffic hovered around 12% in Q2 2019. A majority (62%) of it came from mobile devices with 11.6% of that traffic fraudulent.

Read More

Topics: Research

Advangelists Adds Fraudlogix Tech to Fight Ad Fraud, Emphasize Quality

Posted by Fraudlogix on Aug 20, 2019 10:50:09 AM

Advangelists is integrating Fraudlogix's technology to bolster the all-in-one ad tech platform's fraud-fighting capabilities and ensure its advertisers quality inventory.

Read More

Topics: Partnerships

RTB Corner: Aug 15 2019

Posted by Fraudlogix on Aug 16, 2019 10:22:03 AM

Facebook sues app developers for click injection ad fraud

Facebook has filed lawsuits against two app developers accused of generating fraudulent revenue using the social media giant’s advertising platform. (TechCrunch)

Read More

Topics: RTB Corner Newsletter

RTB Corner: Aug 1 2019

Posted by Fraudlogix on Aug 2, 2019 12:00:00 PM

Amazon opens Fire TV inventory access via The Trade Desk and Dataxu

Amazon is providing third-party ad tech firms greater access to the ad ecosystem on Fire TV. The company announced that all connected TV (CTV) apps using its publisher services can negotiate private marketplace (PMP) deals through two external DSPs, Dataxu TouchPoint and The Trade Desk, along with through Amazon's DSP. (MarketingDive)

Read More

Topics: RTB Corner Newsletter

RTB Corner: July 18, 2019

Posted by Fraudlogix on Jul 18, 2019 3:25:19 PM

Google bans major Chinese app developer CooTek from Play Store for continued use of disruptive ads

Google is banning CooTek, a publicly traded Chinese app developer, from its Play store and ad platforms after evidence was presented that its apps continued to bombard users with disruptive ads even after the company claimed it had stopped the behavior. (BuzzFeed News)

Read More

Topics: RTB Corner Newsletter

Subscribe to Email Updates

Recent Posts