Is Performance Marketing the Future for Brick-and-Mortar Retailers?
With most of the world making the transition to a heavy online presence, brick-and-mortar stores are at serious risk of falling behind. (PerformanceIN)
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Ad Tech Is Primed for Its Own Roaring ’20s
Apple and Google's vice-like grip on the wider digital media landscape means the future of the sector is intertwined with the fate of Big Tech. (Adweek)
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4 Major Factors That Will Change How Marketers Use Data
Digital advertising has proven to be resilient in the face of the ongoing pandemic, but marketers who are set to pour dollars into the medium are facing a spate of changes. (Adweek) |
Programmatic digital display advertising is having an identity crisis
Apple’s change to the IDFA is rumored to go into effect around March 2021 and will require users to opt in on a per-app basis for cross-channel tracking. (eMarketer)
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Inside Google’s Targeting Plans for a Post-Cookie World
Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system. (Adweek)
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CCPA Has Been a Catalyst for Good in Programmatic
These efforts have yielded a new environment where advertisers, publishers and technology companies are aligned and capable of meeting modern challenges, such as CCPA compliance. (MarTech Series)
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‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard
Three of advertising’s top executives believe there’s no going back to the way business was done before the Covid-19 outbreak. (Adweek)
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Global growth in ad spend on video-on-demand is outpacing traditional media
The global market is projected to be worth $47 billion by 2023, almost double its 2018 value. China is currently leading the market for advertising on video-on-demand services. (CNBC) |
Google Ad Changes Face U.K. Review in First Shot at Big Tech
U.K. regulators are investigating whether a Google privacy initiative will hurt publishers’ ability to generate revenue, in the first big post-Brexitantitrust probe. (Bloomberg)
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Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures
First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. (Adweek)
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2021 Predictions: Identity
Triggered by Google’s bombshell announcement that they would stop supporting third-party cookies on their Chrome browser by 2022, identity, and how to approach it, became a primary focus for many. (ExchangeWire)
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Worldwide ecommerce will approach $5 trillion this year
Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6% growth rate for the year. (eMarketer)
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88% of marketers say collecting first-party data is a 2021 priority, study says
Forty-one percent of marketers say digital media activation will be the area most impacted due to the rise of privacy-related data restrictions. (Marketing Dive)
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Democrats control Congress. Will 2021 be the year for federal privacy laws?
The transition creates the potential for a federal privacy law to make it out of chambers of Congress, though no one is holding their breath. (Cybersecurity Dive)
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At CES, pre-recorded panels miss the live turmoil in the tech world
Talks about Big Tech and urgent issues are already out of date without insight into Trump bans and more. (Ad Age)
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Performance & Programmatic
Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers
Some believe Apple and Google will offer an encrypted means of device mobile targeting. (Adweek)
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New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV
Oracle says it detected a continuing effort to lure ad dollars with simulated devices and apps. (WSJ)
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Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report
The data is based on a survey of 326 brand marketers and agency buyers with at least $1 million in annual digital ad spend. (AdExchanger) |
Performance Marketers Need to Watch These 5 Consumer Trends in 2021
After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay in 2021. Beauty category and others expected to grow. (Adweek)
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Does the Growth of Connected TV Spell Trouble for Ad Tech?
Streaming platforms with valuable first-party data are set to firmly establish themselves. (Adweek)
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Europe triples down on tough rules for tech
new proposals to control tech industry giants as "gatekeepers" who could be fined up to 10% of their revenue for breaking EU rules on competition. (Axios)
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FTC Launches New Investigation into How the Major Social Platforms Utilize User Data
By the looks of it, 2021 could see a range of significant regulatory changes, which could change the way digital platforms operate, and digital marketing as a result. (SocialMediaToday)
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Performance & Programmatic
Digital ads account for majority of media spending for first time, GroupM says
Digital next year will see an 18% jump to $130 billion, or 54% of the total $240 billion, as demand recovers, per GroupM's forecast. (Marketing Dive)
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How Connected TV and OTT Are Helping Marketers Reach a Wider Audience
Research shows 42% of consumers are spending 'a lot more time' watching connected TV amid the pandemic, especially Millenials and Generation Z users. (Adweek)
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LinkedIn Sued Over Incorrect Ad Metrics
The companies allege that the incorrect advertising metrics enabled LinkedIn “to collect an inflated price from advertisers.” (MediaPost) |
Verizon Media rolls out ConnectID to replace third-party cookies
The company's ConnectID has first-party data for more than 900 million consumers worldwide who use its various online properties such as Yahoo, AOL and TechCrunch. (Marketing Dive)
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Judge in Google Antitrust Case Weighs How to Protect Business Secrets
Companies such as AT&T and Amazon don’t want Google to see certain information they provided to Justice Department. (WSJ) |
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Facebook antitrust cases could accelerate power balance shift for social media
A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. (Marketing Dive)
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6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021
These standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. (MarTech)
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Ad Tech and Privacy Lingo for Navigating a Post-Cookie World
Google Chrome is withdrawing its support of third-party cookies in 2022, and the industry is scrambling to prepare. (Adweek)
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Performance & Programmatic
Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting It will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers. (SocialMediaToday) |
For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk Two of the largest independent SSPs now support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies. (Adweek) |
Google will soon let you opt out of Gmail’s data-hungry smart features entirely The new setting will be offered alongside the existing options to enable or disable each of these features individually. (The Verge) |
IAB Europe Releases a Guide to Programmatic Out of Home Advertising It examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. (Exchange Wire) |
57% of US consumers would forego marketing personalization to protect their data The research makes clear that marketers need to establish greater trust and transparency; 20% of consumers have abandoned their use of a brand over its data practices. (Marketing Dive) |
Debunking myths around programmatic OOH The real benefits brands can achieve when programmatic OOH is planned and activated within an omni-channel programmatic campaign. (ITProPortal) |
Europe Doubles Down on Data Protection to Ward Off Silicon Valley, Chinese Influence New EU proposal aims to offer protections for corporate and public-service data. Creating an EU-wide data marketplace to facilitate sharing of industrial and government information. (WSJ) |
How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi Advertisers are fine-tuning how they leverage the growing network of ad-supported services. (Adweek) |
CPG marketers roll the dice on new experiments amid data upheaval In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. (Marketing Dive) |
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The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising
The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought on by the novel coronavirus pandemic. (Adweek) |
Inside Facebook's push to get advertisers to plug directly into its ad servers
The social network is promoting adoption of its API, which lets brands bypass the browser for cookie-free conversions. (AdAge)
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Zoom Security Failures Alleged in FTC Settlement
The allegations of security problems include eye-popping security lapses like storing private recordings on unencrypted cloud storage and not having simple brute force login mitigation strategies. (SEJ)
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Amazon Faces New EU Antitrust Charges
The European Union charged the online retailer with violating competition law. Allegations focus on how the online retailer uses vendor data to promote its own products. (WSJ)
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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns
Consumers may be working from home, but they’re shopping in stores. Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. (Adweek) |
40% of marketers now use shoppable video ads, underpinning 'storeless' economy
Store closings in the United States will nearly triple to 25,000 this year from 9,300 last year, challenging brands to reach consumers directly through digital channels. (Marketing Dive)
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Biden Victory Breathes New Life Into Battle To Restore Net Neutrality
Net neutrality proponents are gearing up to press the Biden administration to restore FCC carrier rules that police broadband providers' traffic management practices. (MediaPost)
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Performance & Programmatic
Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures
First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. (Adweek) |
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Performance & Programmatic
Google Ads Rolls Out Attribution Features to YouTube
Formerly known as search attribution, data-driven attribution helps marketers better understand how online audiences interact with different types of ads. The primary goal of DDA tools is to lead to better understanding of how each ad exposure brings a user closer to purchase. (Adweek)
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Performance & Programmatic
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Apple's iOS 14 Brings Us a Cookieless Future Sooner Than We Thought
ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war. Apple's dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week's release still had a sting in the tail that demonstrates the tensions in the sector. (Adweek)
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Performance & Programmatic
| Oracle Wins Bid for TikTok in U.S., Beating Microsoft Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ) |
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