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Digital Marketing Newsletter

Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 15, 2020 12:16:42 PM

Oracle Wins Bid for TikTok in U.S., Beating Microsoft

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ)

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Topics: Performance & Programmatic

August 2020: Performance & Programmatic Insights

Posted by Fraudlogix on Aug 28, 2020 4:48:00 PM

Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing

Partnerize has acquired Pepperjam to strengthen its hold on the affiliate marketing space as brands look to prove performance for their dollars. (MediaPost) - Affiliate

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Topics: Performance & Programmatic

Programmatic Corner: June 25, 2020

Posted by Fraudlogix on Jun 25, 2020 5:08:45 PM

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

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Topics: Programmatic RTB

RTB Corner: March 5, 2020

Posted by Fraudlogix on Mar 5, 2020 2:00:00 PM

Ad business likely to suffer as firms brace for spread of Coronavirus

Publicis unit, a large advertising buyer, plans to cut global spending forecast and New York Times warns of a slump. As recently as December, Zenith, a Publicis Groupe SA ad-buying firm, had expected global ad spending to rise 4.3% to $666 billion this year. But on Monday, Jonathan Barnard, Zenith’s head of forecasting, said that number would be revised lower in the coming weeks because of the virus. (The Wall Street Journal)
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Topics: RTB Corner Newsletter

RTB Corner: February 20, 2020

Posted by Fraudlogix on Feb 20, 2020 3:22:46 PM

New email extortion scheme threatens to get websites kicked off Google AdSense unless they pay up

A new email scam threatens website owners with a flood of bot traffic to get their Google AdSense accounts suspended, Krebs on Security reports. By directing a large amount of bot traffic to a company’s banner ads, the scammers could trigger Google’s automated anti-fraud protection. (The Verge)
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Topics: RTB Corner Newsletter

RTB Corner: Nov. 12, 2019

Posted by Fraudlogix on Nov 12, 2019 11:45:00 AM


The ad tech trends rounding out 2019

With all the progress of advanced digital advertising, it’s easy to lose sight of big-picture trends and insights. From enterprise consolidations that impact ad operations to recent advances in supply chain transparency, the advertising solutions of our modern digital age are vast and ever changing. But how are these changes affecting the digital ecosystem? And what can advertisers expect in ad tech for the year to come? Here are the top ad tech trends rounding out 2019. (Marketing Land)

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Topics: RTB Corner Newsletter

RTB Corner: Oct. 24, 2019

Posted by Fraudlogix on Oct 24, 2019 12:00:00 PM

Snaptube app caught serving up invisible ads and charging users for premium purchases they didn't make

TSnaptube, a popular video downloader app for Android that has over 40 million users, has been caught generating fake ad clicks and unauthorized premium purchases from its users. According to security firm Upstream, users are served invisible ads without their knowledge that run silently on the device. The app also uses the same background click technique to rack up charges for premium purchases the user never requested. (TechCrunch)

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Topics: RTB Corner Newsletter

RTB Corner: Oct. 10, 2019

Posted by Fraudlogix on Oct 10, 2019 2:45:00 PM

Taboola and Outbrain merge in $850 million deal

Taboola and Outbrain, rivals that both operate advertising-based content recommendation engines for publishers that typically appear in the form of boxes at the bottom of online articles, are forming a single company. The merger will result in a customer list that will now number 20,000 online properties and an audience of 2.6 billion to compete better against the likes of Facebook and Google. (TechCrunch)

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Topics: RTB Corner Newsletter

RTB Corner: Sept. 26, 2019

Posted by Fraudlogix on Sep 26, 2019 11:50:00 AM

Ad blocker extensions caught in cookie-stuffing ad fraud scheme

Google has removed two extensions from the Chrome Web Store. The two extensions were fully functional ad blockers, but they tried to deceive users by using the names of other more reputable ad blocker extensions. But besides using misleading names to hijack and deceive other extensions' user bases, the two -- "AdBlock" by "AdBlock, Inc" and "uBlock" by "Charlie Lee" -- were also caught performing cookie stuffing - a form of affiliate ad fraud. (ZDNet)

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Topics: RTB Corner Newsletter

RTB Corner: Sept. 13, 2019

Posted by Fraudlogix on Sep 13, 2019 12:35:59 PM

What's in and out at Dmexco, 2019

As one of the ad tech industry's largest shows wrapped up this week in Cologne, Digiday outlined what's in and out on the conference show floor. (Digiday)

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Topics: RTB Corner Newsletter