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Digital Marketing Newsletter

Jan. 5, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jan 5, 2021 3:00:00 PM

Buyers Expect Google to Follow Apple’s Lead and Kill Support for Mobile Ad Identifiers

Some believe Apple and Google will offer an encrypted means of device mobile targeting. (Adweek)

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New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

Oracle says it detected a continuing effort to lure ad dollars with simulated devices and apps. (WSJ)

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Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

The data is based on a survey of 326 brand marketers and agency buyers with at least $1 million in annual digital ad spend. (AdExchanger)

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Performance Marketers Need to Watch These 5 Consumer Trends in 2021

After a year of chaos and uncertainty, these are some of the interests and behaviors that are here to stay in 2021. Beauty category and others expected to grow. (Adweek)

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Does the Growth of Connected TV Spell Trouble for Ad Tech?

Streaming platforms with valuable first-party data are set to firmly establish themselves. (Adweek)

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Europe triples down on tough rules for tech

new proposals to control tech industry giants as "gatekeepers" who could be fined up to 10% of their revenue for breaking EU rules on competition. (Axios)

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FTC Launches New Investigation into How the Major Social Platforms Utilize User Data

By the looks of it, 2021 could see a range of significant regulatory changes, which could change the way digital platforms operate, and digital marketing as a result. (SocialMediaToday)

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Topics: Performance & Programmatic

Dec. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Dec 15, 2020 2:00:00 PM

Digital ads account for majority of media spending for first time, GroupM says

Digital next year will see an 18% jump to $130 billion, or 54% of the total $240 billion, as demand recovers, per GroupM's forecast. (Marketing Dive)

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How Connected TV and OTT Are Helping Marketers Reach a Wider Audience

Research shows 42% of consumers are spending 'a lot more time' watching connected TV amid the pandemic, especially Millenials and Generation Z users. (Adweek)

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LinkedIn Sued Over Incorrect Ad Metrics

The companies allege that the incorrect advertising metrics enabled LinkedIn “to collect an inflated price from advertisers.” (MediaPost)

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Verizon Media rolls out ConnectID to replace third-party cookies

The company's ConnectID has first-party data for more than 900 million consumers worldwide who use its various online properties such as Yahoo, AOL and TechCrunch. (Marketing Dive)

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Judge in Google Antitrust Case Weighs How to Protect Business Secrets

Companies such as AT&T and Amazon don’t want Google to see certain information they provided to Justice Department. (WSJ)

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Facebook antitrust cases could accelerate power balance shift for social media

A landmark lawsuit filed by the FTC pushes for the tech giant to spin off Instagram and WhatsApp. But cracks were already forming in Facebook's armor, and rivals like TikTok could smell opportunity. (Marketing Dive)

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6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

These standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. (MarTech)

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Ad Tech and Privacy Lingo for Navigating a Post-Cookie World

Google Chrome is withdrawing its support of third-party cookies in 2022, and the industry is scrambling to prepare. (Adweek)

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Topics: Performance & Programmatic

Dec. 1, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Dec 1, 2020 2:30:00 PM

Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

It will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers. (SocialMediaToday)

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For Universal ID 2.0, Magnite and Index Exchange Join Forces With The Trade Desk

Two of the largest independent SSPs now support The Trade Desk’s Unified ID 2.0, it’s replacement for third-party cookies. (Adweek)

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Google will soon let you opt out of Gmail’s data-hungry smart features entirely

The new setting will be offered alongside the existing options to enable or disable each of these features individually. (The Verge)

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IAB Europe Releases a Guide to Programmatic Out of Home Advertising

It examines the strengths and opportunities around digital out of home across Europe, sharing best practices and considerations around measurement and creativity for campaign success. (Exchange Wire)

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57% of US consumers would forego marketing personalization to protect their data

The research makes clear that marketers need to establish greater trust and transparency; 20% of consumers have abandoned their use of a brand over its data practices. (Marketing Dive)

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Debunking myths around programmatic OOH

The real benefits brands can achieve when programmatic OOH is planned and activated within an omni-channel programmatic campaign. (ITProPortal)

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Europe Doubles Down on Data Protection to Ward Off Silicon Valley, Chinese Influence

New EU proposal aims to offer protections for corporate and public-service data. Creating an EU-wide data marketplace to facilitate sharing of industrial and government information. (WSJ)

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How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Advertisers are fine-tuning how they leverage the growing network of ad-supported services. (Adweek)

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CPG marketers roll the dice on new experiments amid data upheaval

In a quest to get closer to customers through data, brands are asserting their independence from walled gardens by recentering on owned experiences. (Marketing Dive)

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Topics: Performance & Programmatic

Nov. 16, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 16, 2020 5:00:00 PM
 

The Trade Desk Sets Record Earnings as Marketers Embrace Programmatic Advertising

The Trade Desk posted record-high quarterly revenue in Q3, attributing the growth to the continued embrace of data-driven advertising brought on by the novel coronavirus pandemic. (Adweek)

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Inside Facebook's push to get advertisers to plug directly into its ad servers

The social network is promoting adoption of its API, which lets brands bypass the browser for cookie-free conversions. (AdAge)
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Zoom Security Failures Alleged in FTC Settlement

The allegations of security problems include eye-popping security lapses like storing private recordings on unencrypted cloud storage and not having simple brute force login mitigation strategies. (SEJ)

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Amazon Faces New EU Antitrust Charges

The European Union charged the online retailer with violating competition law. Allegations focus on how the online retailer uses vendor data to promote its own products. (WSJ)

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Pandemic Purchase Patterns Shake Up Holiday Performance Marketing Campaigns

Consumers may be working from home, but they’re shopping in stores. Cardlytics data shows in-store shopping is down, but remains the No. 1 way consumers spend. (Adweek)

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40% of marketers now use shoppable video ads, underpinning 'storeless' economy

Store closings in the United States will nearly triple to 25,000 this year from 9,300 last year, challenging brands to reach consumers directly through digital channels. (Marketing Dive)

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Biden Victory Breathes New Life Into Battle To Restore Net Neutrality

Net neutrality proponents are gearing up to press the Biden administration to restore FCC carrier rules that police broadband providers' traffic management practices. (MediaPost)

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Topics: Performance & Programmatic

Nov. 2, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Nov 2, 2020 5:00:00 PM

Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

First-party data tools built in anticipation of consumer privacy protection laws are now being adapted to the minefields around Covid-19 and the expansive calls for racial justice. (Adweek)

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Topics: Performance & Programmatic

Oct. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Oct 15, 2020 5:00:00 PM

Google Ads Rolls Out Attribution Features to YouTube

Formerly known as search attribution, data-driven attribution helps marketers better understand how online audiences interact with different types of ads. The primary goal of DDA tools is to lead to better understanding of how each ad exposure brings a user closer to purchase. (Adweek)

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Topics: Performance & Programmatic

Sep. 30, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 30, 2020 5:00:00 PM

Apple's iOS 14 Brings Us a Cookieless Future Sooner Than We Thought

ITP is switched on by default in Google Chrome on iPhones, the latest phase in an ongoing war. Apple's dreaded rollout of iOS 14 is underway, and although advertisers have been granted a reprieve from in-app targeting restrictions, this week's release still had a sting in the tail that demonstrates the tensions in the sector. (Adweek)

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Topics: Performance & Programmatic

Sep. 15, 2020 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Sep 15, 2020 12:16:42 PM

Oracle Wins Bid for TikTok in U.S., Beating Microsoft

Oracle Corp. won the bidding for the U.S. operations of the video-sharing app TikTok, people familiar with the matter said, beating out Microsoft Corp. in a high-profile deal to salvage a social-media sensation that has been caught in the middle of a geopolitical standoff. (WSJ)

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Topics: Performance & Programmatic

August 2020: Performance & Programmatic Insights

Posted by Fraudlogix on Aug 28, 2020 4:48:00 PM

Partnerize Acquires Pepperjam, Consolidating Affiliate Marketing

Partnerize has acquired Pepperjam to strengthen its hold on the affiliate marketing space as brands look to prove performance for their dollars. (MediaPost) - Affiliate

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Topics: Performance & Programmatic

Programmatic Corner: June 25, 2020

Posted by Fraudlogix on Jun 25, 2020 5:08:45 PM

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

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Topics: Programmatic RTB