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Fraudlogix Blog

RTB Corner: Jan. 17, 2019

Posted by Fraudlogix on Jan 17, 2019 3:03:58 PM

The latest news and views for the Supply-Side and DSP Community.

Google removes 85 adware apps from the Play Store

Installed by millions, 85 adware apps were removed from the Google Play Store after security researchers found they contained a common strain of adware. The apps masqueraded as games and TV remote controllers. (ZDNet)

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Topics: Newsletter, RTB Corner

RTB Corner: Jan. 3, 2019

Posted by Fraudlogix on Jan 3, 2019 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

Evolution of Ad Tech in 2019: Predictions for the Year Ahead

Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's four specific predictions for the year ahead. (Marketing Land)

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Topics: Newsletter, RTB Corner

The Biggest Ad Fraud Schemes and Ad Tech Stories of 2018

Posted by Fraudlogix on Dec 19, 2018 12:02:45 PM

From GDPR to ad fraud arrests, 2018 has been an interesting year of ups and downs for the ad tech industry. Here's some of the biggest ad fraud schemes and ad tech stories - along with a collection of company exits and acquisitions from the past year: 

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Topics: RTB Corner, Ad Fraud, Ad Tech

RTB Corner: Dec. 13, 2018

Posted by Fraudlogix on Dec 13, 2018 11:59:00 AM

The latest news and views for the Supply-Side and DSP Community.

AppNexus reworks publisher contracts to enable fee transparency for buyers

AppNexus buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP. The move signifies a larger shift toward end-to-end fee transparency in the market. (AdExchanger)

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Topics: Newsletter, RTB Corner

Ad Fraud Ramps Up Ahead of the Holidays: Four Ways Marketers Can Avoid It Now

Posted by Fraudlogix on Nov 28, 2018 3:03:27 PM
The height of online holiday shopping is now in full swing, however, before Black Friday and Cyber Monday hit, there’s signs that ad fraud was ticking upward in preparation for the holiday online blitz.
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Topics: Ad Fraud

RTB Corner: Nov. 8, 2018

Posted by Fraudlogix on Nov 9, 2018 12:40:04 PM

The latest news and views for the Supply-Side and DSP Community.

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)

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Topics: Newsletter, RTB Corner

In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Posted by Fraudlogix on Nov 5, 2018 9:15:00 AM

In our last post on digital ad fraud we talked about the percentages of fraudulent ad traffic and  broke it down by browser. We found that a majority of ad traffic - in both desktop and mobile channels - came through Chrome browsers and 14% of that traffic was fraudulent. In this report we dug into ad traffic by operating system (OS) to see which desktop and mobile systems are the riskiest when it comes to ad fraud.

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Topics: Ad Fraud, Mobile Ad Fraud, Research

RTB Corner: Oct. 26, 2018

Posted by Fraudlogix on Oct 29, 2018 8:45:00 AM

The latest news and views for the Supply-Side and DSP Community.

Chrome browsers dominate market, 14% of ad traffic from them is fraudulent

Fraudlogix released a report this week that finds 12 percent of global digital ad traffic to be fraudulent with the US and UK having even higher percentages. The report also finds that desktop ad traffic is much riskier than mobile. (Fraudlogix)

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Topics: Newsletter, RTB Corner

Ad Traffic Through Chrome Browsers Dominates; 14% of it Fraudulent

Posted by Fraudlogix on Oct 23, 2018 3:03:13 PM

In our last post, we discussed ad fraud from a regional perspective, and before that we gave a general global overview of fraudulent ad traffic. Now we're breaking down our ad traffic data by browser to reveal which browsers have the highest percentages of fraudulent ad traffic. Data from multiple versions of each browser is included.

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Topics: Data Reports

Press Release: Report finds North America Region Has Highest Percentage of Fraudulent Ad Traffic Globally

Posted by Fraudlogix on Oct 17, 2018 2:56:00 PM

HALLANDALE BEACH, Fla. (October 17, 2018) –  Fraudlogix, an ad verification company, has released a new report that finds 14 percent of North American digital ad traffic to be fraudulent - the highest percentage among four major global regions. Eight percent of Asia Pacific (APAC), nine percent of Europe/Middle East/Africa (EMEA) and 12 percent of Latin America (LATAM) digital ad traffic was determined to be fraudulent.

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Topics: Press Release, Ad Fraud, Mobile Ad Fraud, Data Reports