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Articles and Research

July 22, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jul 22, 2021 3:37:00 PM

Scoop: AT&T scrambles to sell ad tech unit Xandr as losses mount

Sources say it's losing tens of millions a year and has been grossly mismanaged by AT&T. Talks are ongoing and could fall through. (Axios)
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Facebook Users Said No to Tracking. Now Advertisers are Panicking

People give iOS apps permission to track their behavior just 25% of the time. (Bloomberg)

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Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

Digitas SVP Liane Nadeau discusses the concern that advertisers will lose their sense of urgency in testing privacy-safe targeting methods. (AdExchanger)

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The Future of Programmatic AdTech

Choozle's CTO says publishers need to adopt more robust technologies that offer unified and cohesive tools in order to avoid outsourcing and multiple agency and technology fees. (MarTech Series)

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Consumers want control, not ad blocking, in online advertising

Audiences require value in exchange for seeing ads, new survey from Magna and Brave finds. (AdAge)
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The Radical Need for Programmatic Redesign

MediaMath and Forrester study shows 94% of marketers face executive scrutiny on the performance of their ad spend. (The Drum)

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‘The backplane for advertising’: Amazon plots big step up for APS

Amazon is looking to hire executives who can stand up a third-party technology marketplace for media and ad tech vendors that offer services to publishers. (DigiDay)

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Facebook, Twitter, Google Threaten to Quit Hong Kong Over Proposed Data Laws

Industry group representing companies says proposed anti-doxing rules could put staff based locally at risk of criminal charges. (WSJ)

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Topics: Performance & Programmatic

June 29, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jun 29, 2021 1:31:00 PM

Google delays Chrome's cookie-blocking privacy plan by nearly 2 years

Google has delayed a major privacy change to its Chrome browser until late 2023 as it determines how to protect users while providing web publishers a way to make money. (CNET)

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Programmatic mobile video ads see 194% growth in India: InMobi report

InMobi report finds in-app video ads showing significantly higher click through rate as compared to other formats. (Business Insider India)

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Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble

Now that third-party cookies will be taken out of the equation, marketers will need to start taking consumers’ demand for authenticity more seriously. (Adweek)

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Google’s adtech business set to face formal EU probe by year-end

An EU probe would focus on Google's position vis-a-vis advertisers, publishers, intermediaries and rivals, indicating deeper scrutiny than the French antitrust agency's case concluded last week. (Reuters)

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Here's What Google’s Cookie Deprecation Delay Means for Publishers and Marketers

Details are still scant, with questions outweighing answers, leaving publishers and marketers twisting in the wind. (Adweek)

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Billboard And Outdoor Advertising Market Trends Include Automated Programmatic Media

As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. (EIN Presswire)

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Google Commits to Opening Up Its Ad Stack, Marketers Remain Skeptical

Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. (Adweek)

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Why Amazon Fire TV Cleared Out Third-Party DSPs – And What That Means For Programmatic

Two years ago, Amazon announced a programmatic Fire TV program with The Trade Desk and dataxu as inaugural DSP partners. (AdExchanger)

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Topics: Performance & Programmatic

June 8, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Jun 8, 2021 1:46:00 PM

WWDC 2021: Apple Calls Open Season On IP Address Tracking And Targeting

Last year was the IDFA. This year, it’s the IP address. Apple will start redirecting web traffic through two separate servers in order to obfuscate a user’s IP address. (AdExchanger)

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FBI Director Compares Ransomware Challenge to 9/11

Each of the 100 different malicious software variants are responsible for multiple ransomware attacks in the U.S., Mr. Wray said. (WSJ)

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What The C-Suite Should Know About Programmatic Media

Active International's expert in global media negotiation discusses how to ensure your investments have as much impact as possible with the least amount of risk. (Forbes)

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Amid post-cookie confusion, Amazon plans to launch an identifier of its own

Amazon is hoping to use the identity vacuum Google has opened with its deprecation of the third-party cookie to suck up more business for its own DSP and publisher services. (Digiday)

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Google’s opaque practices to restrict fingerprinting create confusion among its ad tech partners

Ad tech execs working with the company say they need their own Rosetta Stone to decode exactly what types of tech might be caught by Google’s fingerprinting detection sensors. (Digiday)

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TikTok just gave itself permission to collect biometric data on US users, including ‘faceprints and voiceprints’

A TikTok spokesperson could not offer more details on the company’s plans for biometric data collection or how it may tie in to either current or future products. (TechCrunch)

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The Trade Desk Hands UID 2.0 Code to PRAM

Code for UID 2.0, an identifier that relies on login details like email addresses and phone numbers, will be open-sourced and live in a publicly available GitHub page overseen by the Tech Lab. (Adweek)

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Location-based ads can rebound despite Apple's privacy changes

As marketers seek to reach consumers on their phones, including iPhone users who aren't opting into tracking, contextual targeting has taken precedence. (Marketing Dive)

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Topics: Performance & Programmatic

May 19, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on May 19, 2021 3:30:00 PM

DuckDuckGo, Firefox & GitHub say ‘no Flocing way’ to Google’s privacy updates

Browsers, developers, publishers, and tech players from across the board have vowed to block Google’s Floc API. Here’s what it means for marketers who are searching for answers. (The Drum)

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BrightLine Sees Programmatic Demand For Interactive CTV Ads Surge 4x In 2021

Originator of programmatic interactive CTV ads sees massive uptick as agency demand combines with growing supply offering. (PRNewswire)

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The Future of Performance Marketing and Performance Marketers

GainShare says the ability to see ROI and understand return in how you optimize is, yet again, challenged by the data conundrum. (MarTech Series)

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Why a Full-Funnel Approach is the Key to Performance Marketing

Perform[cb] says this approach is all about tailoring a brand’s messaging and promotions to fit each specific stage of the buyer’s journey. (PI Network)

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The Programmatic Revolution in Southeast Asia

Second-largest programmatic region, representing $13 billion USD or 30 percent of global spend according to MAGNA’s 2020 programmatic intelligence report. (Branding in Asia)

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6 Types Of Post-Cookie Data That Will Still Be Available After 2022

Identity graphs and consented third-party data, household-level data, second-party data, contextual data, cohorts and, of course, first-party data, including login data. (AdExchanger)

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Why Networks Don't Prioritize Programmatic as They Move Into Streaming

The growth of streaming, accelerated by the pandemic, is pushing marketers to move some of their TV budgets out of linear and into connected TV. (Adweek)

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Google Defeats Advertisers' Antitrust Claims -- For Now

Siding with Google, a federal judge has dismissed antitrust claims brought by advertisers that alleged the company unlawfully monopolized “programmatic display advertising services.” (MediaPost)

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Topics: Performance & Programmatic

May 4, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on May 4, 2021 10:00:00 AM

Apple Has Finally Implemented Its Privacy Overhaul, Here’s What You Need to Know

Advertisers will need to reassess if their spend on iOS devices delivers a return on investment. Below is how each tier of the industry will have to adjust to iOS 14.5. (Adweek)

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Performance: Under the Spotlight More Than Ever

Stop putting performance in a corner. The learnings, insights and data gleaned from performance is a fuel for your business. (PerformanceIN)

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IAB Europe Releases Guide to the Programmatic CTV Opportunity in Europe

Authored by industry leaders from across Europe, it provides a European-level overview of the CTV programmatic supply chain. (ExchangeWire)

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Adweek Special Report: The Death of Cookies

A guide to help readers in four major industries—ad tech, publishing, media buying and brand marketing—navigate privacy changes. (Adweek)

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How programmatic audio is unlocking ‘screen-free’ campaigns

Audio programmatic advertising presents a prime opportunity for building screen-free campaigns that can be integrated into an existing digital strategy. (Digiday)

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What’s Next For Performance Marketing

Brand marketing encourages customers to raise their hands.  Performance marketing makes it as easy as possible for a customer to get your product into their hand after they raise it. (Forbes)

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The Ad Platform: What's coming up for programmatic in the next 10 years

How will AI continue to evolve in the space, how will addressability and measurability change post-cookie, and what will the maturation of ecommerce mean for digital advertising? (eMarketer)

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Apple’s ATT power play: the hard truths of throttled competition and concentrated leverage

The company has spent years criticizing other online platforms for monopolizing people’s data in the pursuit of media dollars. And yet, that very same criticism is now being levied at it. (Digiday)

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Topics: Performance & Programmatic

Apr. 7, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Apr 7, 2021 10:00:00 AM

Google Has Started Trialling FLoC – Its Alternative to Cookies

The technology is predicted to allow advertisers the ability to show relevant ads whilst keeping in line with privacy regulations. (PerformanceIN)

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Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World

The contact-free way to access information with a simple scan of a phone camera, QR tech can be an important measurement tool for physical activations. (Adweek)

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Google’s Ad Changes Prompt Big Brands to Revamp Data Strategies

Bacardi, Clorox and Cadillac are among the marketers preparing for new Google restrictions that will include the blocking of third-party cookies. (WSJ)

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Fox Inventory Viewed Through Comcast Set-Top Boxes Is Now Programmatic And Addressable

Fox struck a deal with Comcast-owned FreeWheel to enable programmatic sales of its set-top box inventory, which can now be purchased through The Trade Desk. (AdExchanger)

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Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue

Magna increases full-year forecast to $240 billion, a $10 billion lift from an earlier projection. Most categories will increase advertising spend after heavy ad budget cuts last year. (Adweek)

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Why ‘Programmatic’ is Changing Hiring

It’s been quite a year for talent acquisition. Most companies are going through change, reconsidering their processes and rethinking technology. (HRE)

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Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In.

Is the future of CTV biddable? Most seem to agree that it will be, although to what extent seems to be up for debate. (AdExchanger)
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Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February

Driven by a 212% jump in programmatic audience buying and a 159% increase in connected TV, according to data from the Innovid iQ dashboard. (MediaPost)

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Topics: Performance & Programmatic

Mar. 25, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Mar 25, 2021 1:00:00 PM
 

Google’s Post-Cookie Targeting Plans Stumble at a GDPR Hurdle

The online giant prepares to withdraw support for third-party cookies in its Chrome browser next year and will delay FLoC experiments in Europe over privacy requirements. (Adweek)

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Unified ID 2.0 To Enter Beta Phase

Advertisers will be able to start transacting on impressions using Unified ID 2.0 identifiers and officially incorporate them into the bid stream. (AdExchanger)

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Instagram Set to Launch New Affiliate Feature

Instagram’s new ‘Affiliate’ feature, which will allow creators to monetise their content through the app. (PerformanceIN)

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Google to Put Out New Publisher Tools Following ID Shake-Up

The company announced it would rollout new tools to help data-rich publishers earn more from programmatic ads. (Adweek)

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10 Truths About Marketing After the Pandemic

Reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world. (Harvard Business Review)

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Is Airbnb’s holiday from performance marketing a mistake?

Airbnb has caused a huge stir after telling shareholders that it is making a permanent shift from performance marketing to brand marketing. (Campaign)

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Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

"Wholesale changes" are chipping away at Facebook’s ability to measure and demonstrate performance. (AdExchanger)
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Antitrust Suit Takes New Aim at Google’s Cookieless Future

The lawsuit claims Google's decision to eliminate third-party cookies is anticompetitive because it raises barriers to entry. (Adweek)

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Attribution will be challenging — but not impossible — in a cookieless world

Marketers have spent years perfecting attribution models, but once Google makes its planned browser changes, these models will no longer work. (Marketing Dive)

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Topics: Performance & Programmatic

Mar. 3, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Mar 3, 2021 10:00:00 AM

California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt

Yet despite the lack of immediate impact, companies say there are ripple effects from CCPA that they expect to feel in a much more tangible way in the near future. (DigiDay)

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Meet The Four Horsemen Of Mobile’s Answer To The Cookiepocalypse

Technologies and strategies being considered to underpin the future of identity as the first of several monolithic industry dominoes is set to fall. (AdExchanger)

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Will Ad Tech Changes Leave Publishers and Marketers Stranded on Apple Island?

Ad targeting, measurement, monetization and data will be stripped of Apple’s IDFA—and the app ecosystem searches for answers on how to drive and calculate ROI. (Adweek)
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Embracing ‘Healthy Fragmentation’ In Ad Tech, With Genevieve Juillard

In the early days of ad tech, fragmentation was an evil made necessary by the breakneck pace of VC-fueled innovation. No longer. (AdExchanger)

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Programmatic: Why building a curated marketplace should be a priority for buyers in 2021

Many now assume that media buyers operating their own ‘curated marketplace’ are simply looking to work with fewer partners in the supply chain. (The Drum)

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The 6th Wave of Advertising Technology: Privacy

This change is going to upend the industry as we know it, and offers huge opportunities for anyone in the right position to take advantage of it. (AdExchanger)
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What advertising's biggest industry events will look like in 2021

A number of marketers’ favorites are slated to run using in-person or hybrid live-virtual formats. (AdAge)
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How CTV Audience Data Is Changing Ad Funded Streaming Forever

So viewers are switching to CTV, they’re watching ad-supported content, and yet ad dollars are not following: why is that? (AdExchanger)

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CCPA On The East Coast? Meet CDPA, Virginia’s Consumer Data Protection Act

CDPA vs. CCPA vs. GDPR. Add Consumer Data Protection Act to your list of privacy regulation initialisms. (AdExchanger)

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Topics: Performance & Programmatic

Feb. 18, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Feb 18, 2021 10:00:00 AM

How Google's third-party cookie alternative will affect marketers

The tech giant says its FLoC technology is at least 95% as effective as cookie-based advertising. (Marketing Dive)

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The Brand-Led Push for Ad-Tech Transparency Is Now In Full Swing

Keeping an eye on programmatic spend is fast becoming the difference between smart and dumb money. (Adweek)

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‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update

As it stands, the only certainty is that the performance of ads on Apple devices will drop. Indeed, marketers are braced for the subsequent price increases. (DigiDay)

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In the UK programmatic landscape, private marketplaces prosper and open exchanges stall

The shift to programmatic trading will further accelerate this year, but certain methods are performing better than others. (Insider Intelligence)
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Publishers Are Caught in the Crossfire as Ad Tech Builds Contextual Targeting Offerings

Publishers are finding themselves caught in the line of fire as ad-tech companies, in their search for alternatives to third-party cookies, build out their contextual targeting offerings. (Adweek)

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Microsoft says Google and Facebook should pay publishers for news

Through a key executive, the company backs an Australian proposal ‘requiring tech companies to support a free press’. (Ad Age)
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Facebook Meets Apple in Clash of the Tech Titans—‘We Need to Inflict Pain’

Animosity between CEOs Mark Zuckerberg and Tim Cook erupts over privacy and dueling visions of internet. (WSJ)

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Google's fight in Australia could change the future of media

A new bill would force the search giant, along with Facebook, to pay news publishers for content in Australia. Other governments will likely follow suit. (CNET)

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Topics: Performance & Programmatic

Feb. 02, 2021 | Programmatic & Performance Marketing News

Posted by Fraudlogix on Feb 2, 2021 3:00:00 PM
 
 
 

Is Performance Marketing the Future for Brick-and-Mortar Retailers?

With most of the world making the transition to a heavy online presence, brick-and-mortar stores are at serious risk of falling behind. (PerformanceIN)

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Ad Tech Is Primed for Its Own Roaring ’20s

Apple and Google's vice-like grip on the wider digital media landscape means the future of the sector is intertwined with the fate of Big Tech. (Adweek)

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4 Major Factors That Will Change How Marketers Use Data

Digital advertising has proven to be resilient in the face of the ongoing pandemic, but marketers who are set to pour dollars into the medium are facing a spate of changes. (Adweek)

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Programmatic digital display advertising is having an identity crisis

Apple’s change to the IDFA is rumored to go into effect around March 2021 and will require users to opt in on a per-app basis for cross-channel tracking. (eMarketer)
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Inside Google’s Targeting Plans for a Post-Cookie World

Latest ad targeting experiments in Chrome show how ad tech is shifting toward a decentralized system. (Adweek)

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CCPA Has Been a Catalyst for Good in Programmatic

These efforts have yielded a new environment where advertisers, publishers and technology companies are aligned and capable of meeting modern challenges, such as CCPA compliance. (MarTech Series)

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‘Some Form of Programmatic’ Is the Future of All Advertising, Says Marc Pritchard

Three of advertising’s top executives believe there’s no going back to the way business was done before the Covid-19 outbreak. (Adweek)

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Topics: Performance & Programmatic