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Fraudlogix Blog

RTB Corner: Sept. 13, 2018

Posted by Fraudlogix on Sep 13, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Tiny island atoll’s domain used in widespread ad fraud

A scam campaign involving “.tk” domains - the suffix that's supposed to stand for the tiny Pacific island nation of Tokelau - redirects unsuspecting users to fake blogger sites that are collectively bringing in close to $22,000 per month in advertising revenue. The scam has been active since at least May 2018. (ThreatPost)

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Topics: Newsletter, RTB Corner

RTB Corner: Aug. 30, 2018

Posted by Fraudlogix on Aug 30, 2018 11:58:00 AM

The latest news and views for the Supply-Side and DSP Community.

Amobee closes Videology deal, charts course toward advanced TV

Amobee finalized its acquisition of Videology this week, rolling the video ad platform's technology into its stack. The company is looking to capitalize on combining TV buying and planning with existing digital and social capabilities. (AdExchanger)

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Topics: Newsletter, RTB Corner

RTB Corner: Aug. 16, 2018

Posted by Fraudlogix on Aug 16, 2018 12:00:00 PM

The latest news and views for the Supply-Side and DSP Community.

The growing business of fake YouTube views

The New York Times reports on the growing trend of YouTube plays being bought for pennies and delivered in bulk to inflate a video's popularity, opening up the social media giant to manipulation. (The New York Times)

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Topics: Newsletter, RTB Corner

RTB Corner: Aug. 2, 2018

Posted by Fraudlogix on Aug 2, 2018 11:57:00 AM

The latest news and views for the Supply-Side and DSP Community.

10,000 hacked WordPress sites used to launch massive malvertising campaign

Security researchers at Check Point have lifted the lid on the infrastructure and methods of an enormous "malvertising" and banking trojan campaign. The operation delivered malicious advertisements through ad networks to millions worldwide, spreading assorted malware including crypto-miners, ransomware and banking Trojans. (The Register)

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Topics: Newsletter, RTB Corner

RTB Corner: July 19, 2018

Posted by Fraudlogix on Jul 19, 2018 11:55:00 AM

The latest news and views for the Supply-Side and DSP Community.

Ad tech investing gaining momentum

A handful of recent ad tech deals among some of the industry’s largest players anecdotally indicate that investor confidence is rising. (eMarketer)

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Topics: Newsletter, RTB Corner

RTB Corner: July 5, 2018

Posted by Fraudlogix on Jul 5, 2018 11:55:00 AM

RTB Corner for July 5, 2018 - The latest news and views for the Supply-Side and DSP Community.

IPG to acquire Acxiom Division for $2.3 billion

Interpublic Group has agreed to acquire Acxiom Corp's Marketing Solutions (AMS) business unit, which collects and distributes information drawn from consumer data, in a cash transaction valued at $2.3 billion. (AdWeek)

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Topics: Newsletter, RTB Corner

RTB Corner: June 21, 2018

Posted by Fraudlogix on Jun 21, 2018 12:30:00 PM

RTB Corner for June 21, 2018 - The latest news and views for the Supply-Side and DSP Community.

AT&T reportedly in talks to acquire AppNexus

AT&T, who just won approval to buy Time Warner, is in talks to acquire AppNexus for about $1.6 billion (according to the Wall Street Journal). The purchase by AT&T would signal the telecom giant’s ambition to challenge the dominance of Google and Facebook in online advertising. (Cheddar) 

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Topics: Newsletter, RTB Corner

RTB Corner: June 7, 2018

Posted by Fraudlogix on Jun 7, 2018 12:19:56 PM

RTB Corner for June 7, 2018 - The latest news and views for the Supply-Side and DSP Community.

Defy Media latest network to allegedly stop paying its publishers

Defy Media, a creator of video content for young adults, has allegedly been denying payment to small, third-party publishers for ads posted on their sites. Several publishers recently posted to a Reddit thread with claims that range from a few thousand dollars to tens of thousands.  (The Drum)

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Topics: Newsletter, RTB Corner

RTB Corner: May 24, 2018

Posted by Fraudlogix on May 24, 2018 10:24:41 AM

RTB Corner for May 24, 2018 - The latest news and views for the Supply-Side and DSP Community.

Accenture launches programmatic buying division

Accenture Interactive launched its Programmatic Services practice on Wednesday this week. While the consultancy division had been working with clients for some time to help them move their programmatic digital ad-buying more in-house, the new division will also incorporate the planning, buying, and management of programmatic ad campaigns. (The Wall Street Journal)

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Topics: Newsletter, RTB Corner

RTB Corner: May 10, 2018

Posted by Fraudlogix on May 10, 2018 10:13:44 AM

RTB Corner for May 10, 2018 - The latest news and views for the Supply-Side and DSP Community.

Videology prepares for bankruptcy, Amobee lead bidder

Videology is planning to file for chapter 11 bankruptcy protection with a deal to sell its assets for about $45 million, according to people familiar with the matter. Amobee will become the “stalking horse,” or lead bidder, setting a floor price to encourage other potential bidders to submit higher offers. Videology intends to file for chapter 11 as soon as Thursday, the people said. (The Wall Street Journal)

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Topics: Newsletter, RTB Corner