Articles and Research

In September 2018 we began reporting ad fraud statistics for the programmatic ad space based on monthly data we collected. In the Q4 2018 Ad Fraud Report we combined data from October, November and December to create a larger picture of ad fraud in terms of which devices, browsers and operating systems are being used most and how much it's affecting different global regions.

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Amazon's Ad Business May Be Growing Faster Than Thought

Amazon's ad business is again outpacing earlier projections. eMarketer recently increased its estimates for Amazon's U.S. ad revenue for both past and future years. The increase is due partly to third-party data indicating that advertising provides more of Amazon's revenue than was previously thought. (The Wall Street Journal)

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Scammers Targeting ads.txt for Fraud Scheme

Scammers recently found a new workaround for the ads.txt initiative, which was implemented to help thwart domain spoofing. In the scheme, fraudsters are creating fake websites and then opening accounts with approved resellers listed in legitimate publishers' ads.txt files so impressions would appear to be coming from authorized sellers. (The Wall Street Journal)

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Malware in Ad-Based Images Targets Mac Users

A massive adware campaign has so far impacted up to a million Mac users, using a tricky steganography technique to hide malware in image files. (Threat Post)

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Google removes 85 adware apps from the Play Store

Installed by millions, 85 adware apps were removed from the Google Play Store after security researchers found they contained a common strain of adware. The apps masqueraded as games and TV remote controllers. (ZDNet)

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Evolution of Ad Tech in 2019: Predictions for the Year Ahead

Consolidation, content ownership, and possible maturity in the ad market, 2019 will definitely see changes in the ad tech space - here's four specific predictions for the year ahead. (Marketing Land)

From GDPR to ad fraud arrests, 2018 has been an interesting year of ups and downs for the ad tech industry. Here's some of the biggest ad fraud schemes and ad tech stories - along with a collection of company exits and acquisitions from the past year: 

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AppNexus reworks publisher contracts to enable fee transparency for buyers

AppNexus buyers can now find out how much of their media budgets went to tech fees when they buy publisher inventory through AppNexus, a level of transparency not offered by any other SSP. The move signifies a larger shift toward end-to-end fee transparency in the market. (AdExchanger)

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In Ad Fraud Fight, 17 Percent of Windows OS Traffic is Fraudulent

Fraudlogix released a report this week that finds 17 percent of ad traffic from Windows operating systems is fraudulent; 88 percent of all desktop ad traffic came from devices running Windows. In mobile, 10 percent of Android and 9 percent of iPhone OS traffic was fraudulent. (Fraudlogix)